Cookie Policy

This Cookie Policy explains how Sightseeing London (operated by SIGHTSEEING EXPERIENCES LTD) uses cookies and similar technologies when you visit our website.

This policy should be read alongside our Privacy Policy, which explains how we collect, use, and protect personal data.

1. What Are Cookies

Cookies are small text files stored on your device when you visit a website. They allow the website to recognise your device and store certain information about your preferences or actions.

Cookies may be set by:

• First-party cookies – set directly by Sightseeing London.
• Third-party cookies – set by external services such as analytics or advertising providers.

Cookies may be session cookies (deleted when you close your browser) or persistent cookies (stored for a defined period).

2. Types of Cookies We Use

Sightseeing London uses different categories of cookies depending on their purpose.

These include:

• Essential cookies required for the website to function properly.
• Analytics cookies used to understand how visitors interact with the website and to help us improve the user experience and our listings.
• Advertising and conversion tracking cookies used to measure the effectiveness of marketing campaigns.
• Affiliate tracking cookies used to attribute bookings that originate from our website when users are redirected to third-party suppliers or online travel agencies.

You can choose whether to allow non-essential cookies when you first visit our website.

3. Essential Website Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as:

• page navigation
• website security
• access to certain features of the website

The website cannot function properly without these cookies.

4. Analytics Cookies

These cookies help us understand how visitors interact with our website. The information collected is anonymous and used in aggregated form to analyse overall usage of the platform.

Analytics cookies may collect information such as:

• pages visited on our website
• how users navigate between pages
• approximate country of the device
• general device and browser information

Sightseeing London does not identify individual visitors through this data. In analytics systems, users typically appear as anonymous identifiers (for example, a numerical visitor ID) rather than identifiable individuals.

We use this information to better understand how our website is used and to improve the experiences and tours we offer.

For example, analytics may help us see:

• which tours or experiences are viewed most often
• which pages visitors spend the most time on
• whether certain tours or experiences are rarely selected

This allows us to improve our website and listings. If an experience or tour is not being selected frequently, we may review the listing to determine whether improvements could be made, such as clearer descriptions, better images, or more helpful information for visitors.

5. Advertising & Conversion Tracking Cookies

We use advertising tracking cookies to measure the effectiveness of marketing campaigns.

These cookies allow us to determine:

• whether a visitor arrived at our website via an advertisement
• which advertising platform referred the visitor
• whether a booking or purchase occurred after clicking an advertisement

This helps us understand which advertising campaigns are effective and allows us to improve future marketing efforts.

Advertising tracking technologies may be provided by platforms such as:

• Google
• Meta

6. Affiliate Tracking Cookies

Sightseeing London may redirect users to third-party suppliers or online travel agencies in order to complete bookings.

In these cases, cookies may be used to track referrals and determine whether a booking was made after leaving our website. These cookies help ensure that bookings originating from Sightseeing London are correctly attributed to our platform.

7. Third-Party Cookies

Some cookies on our website may be placed by third-party service providers.

These providers may include:

• analytics services
• advertising platforms
• affiliate tracking providers
• website infrastructure services

These providers may collect information about your browsing activity across different websites. Sightseeing London does not control these cookies directly, and their use is governed by the privacy policies of the relevant providers.

8. Cookie Consent

Under UK data protection law, we request your consent before placing non-essential cookies, including analytics and advertising cookies.

When you first visit our website, you will be presented with a cookie banner allowing you to:

• Accept all cookies
• Reject non-essential cookies

If you choose to reject non-essential cookies, only strictly necessary cookies required for the operation of the website will be used.

You can also control or delete cookies at any time through your browser settings.

9. Managing Cookies in Your Browser

Most web browsers allow you to control cookies through their settings.

You may choose to:

• block cookies entirely
• delete cookies stored on your device
• receive notifications when cookies are placed

Please note that disabling some cookies may affect the functionality of the website.

10. International Data Transfers

Some third-party providers that place cookies may process data outside the United Kingdom or the European Economic Area.

Where this occurs, appropriate safeguards are used to ensure personal data remains protected in accordance with applicable data protection laws.

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our use of cookies.

The latest version will always be available on our website with an updated “Last Updated” date.

12. Contact Us

If you have any questions or concerns about this Cookie Policy or how we handle your data, please contact us:

SIGHTSEEING EXPERIENCES LTD
1703 Leader House Blue, MediaCityUK, Salford, England, M50 2AJ
Email: info@sightseeinglondon.co.uk