Privacy Policy

Last Updated: 20/09/2025

Sightseeing London (operated by LondonerBuses LTD) (“Sightseeing London”, “we”, “us”, or “our”) respects your privacyand is committed to protecting your personal data. This Privacy Policy explainshow we collect, use, store, and share your information when you use ourplatform.

1. Who We Are

  • Company Name: Londoner Buses LTD     (trading as Sightseeing London)
  • Company Registration Number:     [Insert Company Number]
  • Registered Office: [Insert     Registered Office Address]
  • Jurisdiction: England and Wales

We are a company registered in the UK andact as an online travel agency (OTA) and affiliate partner forthird-party suppliers and OTAs.

2. Information We Collect

We may collect and process the followingtypes of information:

  • Information you provide directly:     When you contact us via email, forms, or other communication methods (e.g.     name, email address, phone number, booking details).
  • Booking information: If you book     directly through Sightseeing London, we may collect necessary details to     process your booking (e.g. names of travellers, payment confirmation,     preferences).
  • Automatically collected information: Technical data such as IP address, browser type, operating     system, and device information.
  • Cookies and tracking technologies:     Used to improve functionality, track affiliate referrals, and analyse site     traffic (see Section 8).

3. How We Use Your Information

We use your information to:

  • Process and manage bookings made through Sightseeing London.
  • Pass booking details to relevant suppliers where required.
  • Provide customer support and respond to enquiries.
  • Improve our platform and monitor usage.
  • Track affiliate sales and referrals where you are redirected to     a supplier or OTA.
  • Comply with legal and regulatory obligations.

4. Sharing Your Information

We may share your personal data in thefollowing circumstances:

  • With Suppliers and OTAs: To fulfil     your booking, where necessary.
  • With Payment Providers: For secure     payment processing (we do not store card details).
  • With Service Providers: Who support     our operations (e.g. IT hosting, analytics).
  • Where Required by Law: If     disclosure is necessary to comply with a legal obligation or protect our     rights.

We do not sell your personal information tothird parties.

5. Legal Basis for Processing

We rely on the following lawful bases underUK GDPR:

  • Contractual necessity: To process     bookings and provide customer support.
  • Legitimate interests: To improve     our services and track affiliate performance.
  • Legal obligations: To comply with     regulatory requirements.
  • Consent: For marketing     communications and non-essential cookies (where required).

6. Data Retention

We only retain your personal data for aslong as necessary to fulfil the purposes described in this policy, includinglegal, accounting, or reporting obligations. Booking-related data may beretained for up to 6 years in line with HMRC and consumer lawrequirements.

7. Your Rights (UK GDPR)

You have the right to:

  • Access your personal data.
  • Request correction of inaccurate data.
  • Request erasure of your data (where legally possible).
  • Object to or restrict processing in certain cases.
  • Request transfer of your data to another service provider.
  • Withdraw consent (for marketing or cookies).

To exercise your rights, please contact usat: info@sightseeinglondon.co.uk

8. Cookies & Tracking

Sightseeing London uses cookies and similartechnologies to:

  • Enable website functionality.
  • Track affiliate referrals (e.g. when you are redirected to a     supplier or OTA).
  • Analyse traffic and usage patterns.

You can manage or disable cookies in yourbrowser settings. Some features may not work properly without cookies.

9. International Transfers

Some suppliers, service providers, oraffiliates may be located outside the UK/EEA. Where data is transferredinternationally, we take reasonable steps to ensure your data remains protectedin accordance with GDPR.

10. Security of Your Data

We take appropriate technical andorganisational measures to protect your personal data against loss, misuse,unauthorised access, or disclosure.

11. Children’s Data

Sightseeing London does not knowinglycollect or process data relating to individuals under the age of 18. If youbelieve we have collected such data, please contact us for deletion.

12. Changes to this Privacy Policy

We may update this Privacy Policy from timeto time. The updated version will be posted with a revised “Last Updated” date.Continued use of Sightseeing London indicates your acceptance of the updatedpolicy.

13. Contact Us

If you have any questions or concerns aboutthis Privacy Policy or how we handle your data, please contact us:

Sightseeing London (Londoner Buses LTD)
25 Jews Row, London, England, SW18 1TB
Email: info@sightseeinglondon.co.uk